A Blog by Nick Cosimano

Talking about Startups and Business

More Than Brushstrokes: The Art of Painting Your Vision 

Having a vision is like having a gorgeous yet blank canvas in the vast gallery of entrepreneurship. But, as the artist-founder, can you explain the masterpiece you envision? Afterall, it’s not yet on canvas and you can’t paint it all. Clarity of vision and how to articulate it is as important as vision itself. 
 
The Wrench-Turner’s Problem 
 
My time as a wrench-turner at a larger company has taught me an important lesson: when you’re too near to the gears, you can’t see the entire machine. Similarly, as a founder, if you are too involved in the day-to-day operations, you may fail to communicate the big concept. Maybe you don’t know how to, maybe you don’t realize it’s important, or maybe you lack confidence. It could be akin to a painter who is so concentrated on a single brushstroke that they forget to take a step back and look at the whole image. 
 
The Alignment Symphony 
 
Consider bringing in a group to play as an orchestra, where each musician performs their own piece. A marketing virtuoso from a corporate symphony may perform a faultless solo, but does it accord with the music of your startup? Without a conductor who properly articulates the composition, you’ll have chaos rather than a symphony. 
 
The Visionary Leadership Technique 
 
Giving speeches or creating mission statements aren’t the only ways to communicate your ideas. It’s all about instilling your vision in the DNA of your team’s work. Every recruit, strategy discussion, and product development session should reflect the spirit of your mission. 
 
The Misalignment Mosaic 
 
If you fail to communicate vision often or fail to put process in place that reflects that vision, you risk producing a patchwork of misplaced efforts. Each team member may contribute their piece, but the result is a fractured jigsaw rather than a coherent image. “How did this happen?” you may ask. It occurred in the void created by unsaid vision. 
 
The Communication Dance 
 
So, do the delicate communication dance. Articulate not just with wide strokes, but also with intricate ones. Allow your goal to serve as the North Star that drives every choice, hire, and strategy. It is not enough to have a vision; you must also be its most ardent orator and most fluent poet. 
 
The Constant Canvas 
 
A startup’s canvas is never fully finished. It grows, changes, and adapts. However, founders’ vision should remain the guiding beacon, the constant amid a sea of change, throughout this progression.  
Let us not just be dreamers or doers as we learn the art of business, but also communicators of dreams. In the end, an unarticulated vision is akin to an unseen masterpiece or an unheard symphony. 
 
#BusinessStrategy #Entrepreneurship #Leadership #StartupVision 

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